Build-A-Bear Workshop’s business plummeted during the pandemic, but under CEO Sharon Price John, the company has undergone a significant turnaround.
The toy store, known for its interactive experience of building and accessorizing stuffed animals, has invested in e-commerce, diversified its sales beyond malls and invested in international franchises, boosting its growth.
The toy store, known for its interactive experience of building and accessorizing stuffed animals, has invested in e-commerce, diversified its sales beyond malls and invested in international franchises, boosting its growth.