Why Retailers Are Shrinking Their Assortments

From Dollar General to Under Armour, retailers are culling assortments to get back to healthy growth, or at least, stabilize their business. For brands, excess inventory usually leads to discounting, which in turn hurts profitability. For box stores, slicing merchandise is more of a defensive play that allows for better curation. Watch the video to learn about why some retailers are giving consumers less choice.

Produced by: Ryan Baker
Edited by: Darren Geeter
Camera by: Natalie Rice
Animation by: Emily Park, Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images

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Why Retailers Are Shrinking Their Assortments