Chains like Chick-fil-A and Raising Cane's have become fast food mainstays as Americans continue to crave chicken. Yet KFC has become the fourth-largest U.S. chicken chain by market share despite the company saying that ‘it made chicken famous.’ The U.S. has also slipped to its third-largest market behind China and Europe. Now it's rebranding its logos, menu and restaurants as it hopes to reinvigorate sales and cut through the crowded fast-food sector. CNBC’s Amelia Lucas has more on the company’s innovations.
Produced Shot and Edited by: Natalie Rice
Reporting by: Amelia Lucas
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, KFC
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Why KFC Has Fallen Behind In The U.S.
Produced Shot and Edited by: Natalie Rice
Reporting by: Amelia Lucas
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images, KFC
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About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
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Why KFC Has Fallen Behind In The U.S.