Why Beef Prices Keep Rising

Posted on 07/02/2026
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Americans are paying some of the highest prices on record for beef this holiday season. CNBC's Brandon Gomez has the story on how we got here and why demand is intact despite the rising prices.

Chapters:
0:00 Introduction
1:21 Affordable luxury
1:53 Quality over price?

Produced and Edited by: Ryan Baker
Reporter: Brandon Gomez
Animation: Jason Reginato
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images

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Why Beef Prices Keep Rising