Rivian's share price has plunged about 85% since going public in 2021. Now, the EV maker is betting its future on a new vehicle: Rivian R2, a midsize SUV for $45,000. Founder and CEO, RJ Scaringe, gives CNBC’s Robert Ferris an exclusive look at the new, more affordable electric vehicle, hoping to turn the company around and compete with the likes of Tesla.
Chapters:
1:37 Chapter 1 - Launching a new EV brand
4:00 Chapter 2 - Rivian R2
6:26 Chapter 3 - All in on autonomy
9:21 Chapter 4 - R3 and expansion plans
10:55 Chapter 5 - Challenges
Produced, Shot and Edited by: Andrew Evers
Reporter: Robert Ferris
Senior Director of Video: Jeniece Pettitt
Supervising Producer: Tala Hadavi
Animation: Emily Park
Additional Footage: Getty Images, Rivian
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Rivian Is Betting Big On This $45K SUV
Chapters:
1:37 Chapter 1 - Launching a new EV brand
4:00 Chapter 2 - Rivian R2
6:26 Chapter 3 - All in on autonomy
9:21 Chapter 4 - R3 and expansion plans
10:55 Chapter 5 - Challenges
Produced, Shot and Edited by: Andrew Evers
Reporter: Robert Ferris
Senior Director of Video: Jeniece Pettitt
Supervising Producer: Tala Hadavi
Animation: Emily Park
Additional Footage: Getty Images, Rivian
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
» Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to get ahead at work with AI? Sign up for CNBC's new online course, Beyond the Basics: How to Use AI to Supercharge Your Work. Learn advanced AI skills like building custom GPTs and using AI agents to boost your productivity today. Sign up today: https://cnb.cx/4qKBe6H
Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
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Follow CNBC News on X: https://cnb.cx/FollowCNBC
Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC
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Rivian Is Betting Big On This $45K SUV