Millions of shoppers will turn to Amazon on Cyber Monday for deals on shoes and clothing. The segment is expected to cross $72 billion in sales for the company in 2025. Amazon’s apparel and shoe business is about double the size of Walmart’s. But the category faces high rates of returns, and the company is under scrutiny for allegedly anticompetitive practices surrounding its pricing strategies. Still, Amazon offers brands sales volumes that they cannot get anywhere else. Watch the video to learn more about why Americans are obsessed with Amazon clothing.
Chapters:
0:00 Introduction
1:05 Chapter 1: All in on clothing
4:47 Chapter 2: Marketplace model
10:55 Chapter 3: The return problem
Produced by: Ryan Baker
Edited by: Darren Geeter
Animation by: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images
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How Amazon Built A $70 Billion Clothing Business
Chapters:
0:00 Introduction
1:05 Chapter 1: All in on clothing
4:47 Chapter 2: Marketplace model
10:55 Chapter 3: The return problem
Produced by: Ryan Baker
Edited by: Darren Geeter
Animation by: Jason Reginato, Emily Park
Senior Managing Producer: Tala Hadavi
Additional Footage: Getty Images
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
» Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to be your own boss? Sign up for Smarter by CNBC Make It's new online course, How To Start A Business: For First-Time Founders. Find step-by-step guidance for launching your first business, from testing your idea to growing your revenue. Sign up today: https://cnb.cx/4gEgnhO
Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
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Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC
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How Amazon Built A $70 Billion Clothing Business