Micron was founded in the basement of a dental office in Boise, Idaho, nearly 50 years ago and has remained an under-the-radar semiconductor company for decades. Now, suddenly it’s minting millionaires and spending $50 billion to build new factories that are transforming its hometown into America's latest boomtown. Unprecedented demand for memory has increased its stock value more than 10-fold since 2024. Sprawling homes are selling above listing price and Idaho has the fastest statewide population growth in the country. CNBC talked to wealth managers and real estate agents who now primarily work with Micron employees, jewelry store owners who say business is booming, and other Boise locals concerned about increasing traffic and strain on infrastructure, power and water.
Chapters:
0:00 Introduction
1:25 Made in Asia and America
3:49 Minting millionaires
5:35 People, power, water
Produced by: Katie Tarasov
Edited by: Zach Green, Erin Black
Camera: Lucas Mullikin, Macklin Fishman
Additional Reporting: CJ Haddad, Toby Burns
Senior Director of Video: Jeniece Pettitt
Animation: Jason Reginato, Emily Park
Additional Footage: Micron, Getty Images, SK Hynix, Samsung, College of Western Idaho
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Micron’s $50 Billion Buildout In Its Hometown Of Boise Is Minting Millionaires
Chapters:
0:00 Introduction
1:25 Made in Asia and America
3:49 Minting millionaires
5:35 People, power, water
Produced by: Katie Tarasov
Edited by: Zach Green, Erin Black
Camera: Lucas Mullikin, Macklin Fishman
Additional Reporting: CJ Haddad, Toby Burns
Senior Director of Video: Jeniece Pettitt
Animation: Jason Reginato, Emily Park
Additional Footage: Micron, Getty Images, SK Hynix, Samsung, College of Western Idaho
» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh
Connect with CNBC News Online
Get the latest news: https://www.cnbc.com/
Follow CNBC on LinkedIn: https://cnb.cx/LinkedInCNBC
Follow CNBC News on Instagram: https://cnb.cx/InstagramCNBC
Follow CNBC News on Facebook: https://cnb.cx/LikeCNBC
Follow CNBC on Threads: https://cnb.cx/threads
Follow CNBC News on X: https://cnb.cx/FollowCNBC
Follow CNBC on WhatsApp: https://cnb.cx/WhatsAppCNBC
#CNBC
Micron’s $50 Billion Buildout In Its Hometown Of Boise Is Minting Millionaires