Why European Wine Could Get Pricier Under New US Tariffs

Posted on 01/24/2026
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President Trump has once again threatened tariffs of up to 200 percent on French wine, putting pressure on an industry that relies heavily on imports. Wine importer Victor Schwartz, US Wine Trade Alliance president Ben Aneff, and California grape grower Stuart Spencer explain how tariffs could raise prices, reduce choice, hurt restaurants and distributors, and reshape both foreign and domestic wine markets. The story reveals why wine has become a pawn in a broader trade battle and what it could mean for American businesses and consumers.

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