Sports as an Asset Class

Posted on 03/09/2025
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It’s no secret that sports are growing as a major asset class, attracting those who have a passion for the industry and who also want to garner a meaningful profit… but how did this transition happen? We speak with IMG alum George Pyne and Sixth Street’s Josh Empson about the history of investing in sports and some investment trends today. We also interview Nicole Pullen-Ross of Goldman Sachs about investors’ desirability to add sports-related ventures to their portfolios.

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