Two supercar makers--Ferrari and Lamborghini--are taking different paths on EVs. Lamborghini boss Stephan Winkelmann said in a recent interview that the market for EV supercars is "close to zero." Meanwhile, Ferrari appears to be pressing ahead. Some say the segment faces fundamental challenges: specifically, customers who think EVs can't ever really offer what a 10 or 12 cylinder engine does, no matter how powerful. But others say Ferrari is making a bet that Lamborghini might not have to.
Producer: Robert Ferris
Senior Managing Producer: Tala Hadavi
Editor: Ryan Baker
Camera: Darren Geeter
Additional footage: Getty Images
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Why Lamborghini Has Ditched EVs And Ferrari Hasn’t
Producer: Robert Ferris
Senior Managing Producer: Tala Hadavi
Editor: Ryan Baker
Camera: Darren Geeter
Additional footage: Getty Images
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
» Watch CNBC on the go with CNBC+: https://www.cnbc.com/WatchCNBCPlus
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to get ahead at work with AI? Sign up for CNBC's new online course, Beyond the Basics: How to Use AI to Supercharge Your Work. Learn advanced AI skills like building custom GPTs and using AI agents to boost your productivity today. Sign up today: https://cnb.cx/4qKBe6H
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Why Lamborghini Has Ditched EVs And Ferrari Hasn’t