Apple goes all in on custom chips

Posted on 10/08/2025
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iPhone Air is the big newcomer among Apple's latest lineup that went on sale Friday, but inside the slim phone's raised plateau is another new piece of hardware that signals a renewed focus on artificial intelligence.

Apple's custom A19 Pro chip introduces a major architecture change, with neural accelerators added to each GPU core to increase compute power.
CNBC's Katie Tarasov explains.