Gen Z and Gen X are finding community through fitness, from Hyrox and Ironman races to recreational sports leagues. Volo Sports says registrations rose 34% since last year, while Bank of America data shows young adults’ fitness spending is growing faster than their spending on bars. CNBC’s Brandon Gomez and Alex Harring report on how companies are cashing in.
Reporting: Brandon Gomez and Alex Harring
Edited by: Natalie Rice
Camera by: Bob Brisco, Alex Harring
Audio and Lighting by: Joe Caravallo
Animation: Emily Park
Additional Editing: Jeff Huang
Senior Managing Producer: Tala Hadavi
Additional Footage: AP Photos, Brody Short, Getty Images, Surf Dating, Volo Sports
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How Gen Z Is Swapping Nightclubs For Fitness
Reporting: Brandon Gomez and Alex Harring
Edited by: Natalie Rice
Camera by: Bob Brisco, Alex Harring
Audio and Lighting by: Joe Caravallo
Animation: Emily Park
Additional Editing: Jeff Huang
Senior Managing Producer: Tala Hadavi
Additional Footage: AP Photos, Brody Short, Getty Images, Surf Dating, Volo Sports
» Subscribe to CNBC: https://cnb.cx/SubscribeCNBC
» Subscribe to CNBC TV: https://cnb.cx/SubscribeCNBCtelevision
About CNBC: From 'Wall Street' to 'Main Street' to award winning original documentaries and Reality TV series, CNBC has you covered. Experience special sneak peeks of your favorite shows, exclusive video and more.
Want to get ahead at work? Then you need to learn how to make effective small talk. In CNBC’s new online course, How To Talk To People At Work, expert instructors teach you how to use everyday conversation to gain visibility, build meaningful relationships and advance your career. Sign up now: https://cnb.cx/4sGlSkh
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How Gen Z Is Swapping Nightclubs For Fitness