World Cup to Drive Billions in Betting Volume

Posted on 06/29/2026
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This year’s World Cup is the first since prediction markets like Kalshi and Polymarket exploded to popularity as a new way to bet on sports.
Chad Beynon, Senior Gaming, Lodging, and Theaters Analyst at Macquarie, talks about how the World Cup is impacting the US sports betting market and which stocks stand to benefit.

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